For the first time in audio history, THIEL Audio will be uniting with Crutchfield in an attempt to promote their products. Until now, THIEL Audio has never available on the Internet through online retailers.
Crutchfield, the first integrated marketer of consumer electronics in America, will now carry THIEL’s line of high-performance loudspeakers on its website, www.crutchfield.com, as well as in its retailer stores, and catalogs. An array of products including traditional floor-standing speakers and THIEL’s award-winning subwoofer line will be offered through Crutchfield at prices ranging from $990 to $5,450.
Co-founder Jim Thiel said that he is pleased to be uniting with Crutchfield, the first vendor-authorized audio/video online retailer and recipient of multiple customer service excellence awards, and looks forward to the prospects in their joint future.
“With Crutchfield, we have the strongest level of confidence in their capacity to pair each customer with the right components because their staff really takes the time to experience and understand their complete product mix,” Thiel said. “This partnership allows THIEL to adapt to market changes without altering our core values and will surely prove to be a winning combination for the sound enthusiast.”
In addition to being in the audio world for over 30 years, THIEL Audio has gained recognition from some of the most well respected audio critics in the field. According to Crutchfield’s Executive Vice President of Merchandising Rick Souder, THIEL Audio’s reputation in the business is something that Crutchfield believes in.
“We are committed to providing the optimal home theater experience for every level of enjoyment, and THIEL allows us to bring the absolute highest degree of quality and sound perfection for our customers, who want only the best,” Souder said.
Souder and Thiel agreed that their goal is to deliver quality products to their consumers in a positive manner and to educate society about what both of their companies have to offer.
“With each sale, our customers can feel confident that they made an educated purchase from the most knowledgeable sales staff and will get the service for which Crutchfield and THIEL are known,” Souder said.