OnSpeakers.com Editor's Review
Bose
04/04/07
The Good
The corporation stands solidly behind their products and customer service does know what they are talking about when you ask them. Bose always has their products in stock and they are shipped out right away. Above average products backed by a design team that really believes in what they make.
The Bad
There is a lot of marketing over substance in some cases. The store has a limited selection in terms of brands since it is catered toward its own line.
The Verdict
The shopping experience is very intimate and caters to individual wants and needs. Free shipping on all products is a bonus. Bose is quick to fix and purchasers that customers are not satisfied with.
The world's leading manufacturer of loudspeakers and one of the leading retailers and manufacturers of quality headphone technology has set the bar high for other brands to reach. Bose Corporation was developed in 1964 by Dr. Amar G. Bose, an electrical engineering professor from the Massachusetts Institute of Technology who was disappointed with the quality of sound that came out of a pair of speakers that he bought. This disappointment is what launched the idea behind Bose Corporation and their quest to reproduce recorded sound as if it were a live performance. Bose’s strong commitment to research, combined with award-winning customer service has put them at the forefront of audio technology.
The website is fairly well organized, although there is an obvious slant towards the entire Bose product line-up and the corporate mantra. Categories are clearly defined and broken-down making it easy to locate specific products. With the help of Bose’s categorization of the varying types of audio, finding the 901® Direct/Reflecting® speakers was an easy task. The site does offer ‘Help’, which we tested to gauge response times and quality of information. Bose believes very strongly in building brand loyalty, which explains why they invest so much time and money in their corporate communications and on the site. The ‘free shipping’ is how Bose does business and always will. If you are not satisfied with your purchase, Bose strives to make it right. The express shipping delivery option takes 2-3 business days with the standard option ranges from 7-10. The website has a flexible return policy as customers are allowed to try products risk free for 30 days.
Bose’s website is very personable and shopping with them proved to be an enjoyable process. The website is designed to aid customers with their wants and needs and directs them towards products with creative descriptions and visuals
